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This web site has the following in the homepage, "The intelligent Inbox for better conversation management." Our analyzers noticed that the web page also stated " For business people who manage outbound conversations for a living." The Website also said " The best new Inbox for business people. And its Awesome! Built by nerds who have also run business. Are you still managing conversations in folders and spreadsheets? Folders were built for storage not conversations. Its still a stack of messages just like your inbox. You still need to search for answers." The website's header had email management as the most important optimized keyword. It is followed by calendar, tasks, and prioritize which isn't as highly ranked as email management.